WhatsAppCrumbly started with Chef Omar baking cookies from home, perfecting every batch by hand, then growing through cafe partnerships, a dedicated factory, and a founding team determined to build the best cookie experience in MENA and far beyond.
Built with patience, obsession, and a lot of butter.
The oven that started it all
Before there was a factory, a brand, or a roadmap, there was a baker obsessed with texture, warmth, and that fresh-out-of-the-oven feeling.
What began as handmade trays for a close circle became the first proof that people were not only craving better cookies, they were ready to become loyal to a better dessert brand.
Timeline
Every phase pushed Crumbly from a local craft into a serious brand with momentum.
Chef Omar started baking cookies from home, refining recipes through repeat batches and direct customer love.
Demand opened doors to work with multiple cafes, proving the concept in real market conditions and broadening reach.
Crumbly took the leap into its own production setup to protect quality, consistency, and room for growth.
Two fellow partners with a real love for bakery and cookies joined the mission to shape a stronger future together.
Crumbly is growing fast, earning attention, love, and rising loyalty while preparing for a much bigger regional and global footprint.
Founding Energy
Crumbly's story is not just about expansion. It is about keeping the product emotional, memorable, and worth repeating.
Shared belief
A great product alone is not enough. Experience, identity, and execution are what turn first-time demand into a brand that lasts.
Founder
The baker who started it from home. He brought the recipes, the craft, and the stubborn commitment to getting every cookie right.
Partner
A believer in premium bakery experiences, brand building, and making sure the next phase is as strong as the first one.
Partner
Focused on growth, execution, and delivering a cookie experience people remember long after the box is gone.
Growth Map
The ambition is clear: build the strongest cookie brand in MENA, then carry that same standard into the world.
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What is happening now
More people are discovering Crumbly through taste, packaging, and word of mouth.
Customer love is turning into repeat demand, stronger loyalty, and deeper brand recognition.
The team is focused on making every next step executable, scalable, and worthy of the product.
Execution Chapter
As the vision became bigger, Crumbly connected with Pensact Agency, alongside Noah and Loai, to translate ambition into structured steps, stronger execution, and the services and resources needed for serious expansion.
Pensact x Noah x Loai
Sharper brand direction and storytelling
Better systems, resources, and practical momentum
A collaborative path toward becoming the best cookie brand in MENA and growing beyond it
Crumbly Forward
The foundation is already real: product love, loyal customers, serious ambition, and the right people building together.
